Advertising professors root out greenwashing with Web site
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- Advertising professors root out greenwashing with Web site
University of Oregon advertising professors Deborah Morrison and Kim Sheehan led a group of academicians in the creation of the Greenwashing Index, a Web site launched Jan. 7 by EnviroMedia Social Marketing. The site allows consumers to judge for themselves the green claims made by major advertisers such as Chevrolet and Toyota.