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UO E-clips, Aug. 15
Top stories for August 15, 2008: Phelps' marketing power depends on more than those gold medals, reports the Chicago Tribune, quoting the UO's Paul Swangard; another UO marketing expert, Lynn Kahle, is quoted by the Sherwood Gazette in a story about Hummer sales dropping because of both gas prices and cultural changes; United Press International and NewsBlaze.com report on the Department of Energy's multi-institutional funding award for fund hydrogen storage projects, including for work at the UO; and WESH-TV, Orlando, Fla., reports on a collaborative project, which includes the UO, that is providing an online glimpse at Chinese culture
Phelps' marketing power depends on more than gold (Chicago Tribune): Michael Phelps is one of the greatest Olympians ever, snagging media attention normally reserved for such sports titans as Tiger Woods. But he's not yet playing at Tiger's level, or even that of Shaquille O'Neal or Peyton Manning, in the lucrative world of sports marketing. ... "There will be a rapid descent in interest," said Paul Swangard, head of the University of Oregon's Warsaw Sports Marketing Center. "Within a few weeks, we'll have the NFL and college football and the homestretch of baseball."
Hummer bummer: Sales of the iconic SUV crash, but its champions remain loyal (Sherwood, Ore., Gazette): Talk about climate change. When the Hummer was born in 1992, gas topped out at $1.15 a gallon, the dotcom boom was about to start churning out millionaires, and no one paid much attention to the chatter about the greenhouse effect. ... Hummers are falling victim to not just economic forces, but a cultural shift, said Lynn Kahle, a past president of the Society of Consumer Psychology who teaches marketing at the University of Oregon in Eugene. "One message that a Hummer sends is that you are affluent enough that you don't have to worry about fuel costs or the price of a car," he said.
U.S. helps fund hydrogen storage projects (United Press International and NewsBlaze.com): The U.S. Department of Energy says it has selected 10 cost-shared hydrogen storage research projects that will receive up to $15.3 million. ... The Energy Department said it will negotiate the terms of the projects. The organizations selected for negotiation of awards are the Energy Department's Los Alamos and Sandia National Laboratories, Northwestern University (two projects), Ohio State University, Pennsylvania State University, U.S. Borax Inc., the University of Missouri, the University of Oregon (up to $640,000 for novel boron and nitrogen substituted cyclic compounds for use as liquid hydrogen carriers) and the University of California, Los Angeles.
Project Provides Online Glimpse At Chinese Culture (WESH Channel 2, Orlando): A group of Central Florida college students is using the Beijing Olympics to spread knowledge about Chinese folk art. Some students and faculty at the University of Central Florida have been working on a project called "Chinavine," an online glimpse at several generations of Chinese folk art. ... The project is a collaborative effort between UCF, the University of Oregon, and two universities in China.