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UO E-clips, Aug. 8
Top stories for August 8, 2008: Let the Olympics Begin! -- USA Today quotes the UO's Paul Swangard in a story that shows how consumers now dictate the marketing and coverage in a story titled 'Faster, higher, stronger and digital'; the Wall Street Journal talks with UO neuroscientist Nathan Tublitz in a story called 'Raising Bob Costas: Is memorizing sports trivia good for the brain?'; and two more media outlets in Oregon pick up on Tuesday's groundbreaking for a new wing on the Museum of Natural and Cultural History
Faster, higher, stronger and digital (USA Today): Marketing around the Olympics used to be like a 100-meter cakewalk. You'd pay a gazillion dollars to the International Olympic Committee, then pay a gazillion more to brag like heck about it on TV and in print ads. That was then. This is now: Add on a multi-pronged digital ad strategy that feeds on megabuzz. …"It's the American Idol model," says Paul Swangard, sports marketing professor at the University of Oregon. "The consumer dictates."
Raising Bob Costas : Is memorizing sports trivia good for the brain? (Wall Street Journal, column): Now I know how Marv Albert's parents must have felt. Shooting hoops behind our house recently, my 9-year-old suggested that we pretend to be great basketball teams from the past. "I'll be the 1985-1986 Celtics," he said, "and you can be the '71-'72 Lakers, who set a then-record with 69 wins in the regular season." My boy Will is not the first kid to be obsessed with sports.…University of Oregon neurobiologist Nathan Tublitz says that we don't know for sure, but he believes that Will's passion is "a good thing and is to be encouraged."
UO museum breaks ground for new wing (Associated Press, appearing in the Coos Bay World): The University of Oregon’s Museum of Natural and Cultural History has broken ground on a new wing to house more than 500,000 artifacts unearthed by road and public works projects. The $2.8 million addition, funded mostly through a federal grant, is the first of a three-phase expansion program that ultimately will include a $2 million remodel of the existing collections vault into public exhibition space and a $4.75 million addition housing an archaeological research center.
Ground breaking for U of O museum (KPTV Channel 12 Portland, in its entirety): NEWSCASTER: At the University of Oregon, construction workers have broken ground on a new wing of the university's Museum of Natural and Cultural History. The new wing will house more than 500,000 artifacts unearthed by road and public works projects. The $2.8 million addition is mostly funded through a federal grant. The new wing is scheduled to open in May.