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UO E-clips: Jan. 5-7
Top stories for January 5-7, 2008: Watchdogs to raise red flags over green marketing practices, reports Brand Week Magazine in a story that features the UO's Deborah Morrison; Reuters covers the story, too, with the headline 'Consumers put ads to greenwashing test'; resource fees to be added to tuition costs by 2011, reports the campus Daily Emerald in its coverage of the recent state Board of Higher Education meeting; UO adds key property for arena is the headline on an Associated Press story about UO President Frohnmayer's announcement at the higher ed meeting; the Register-Guard, in an editorial, addresses PathwayOregon; 'A way cool film' is the headline of a Register-Guard story on how Meredith Burch, a UO grad and filmmaker, and UO physicist Russell Donnelly got together for a documentary on the scientific quest to reach absolute zero
Watchdogs to raise red flags over green marketing practices (Brand Week Magazine): If 2007 was the year of the green marketer, 2008 will be the year green marketers are put through the “greenwashing” ringer. Case in point: This week EnviroMedia, Austin, Texas, will launch Greenwashingindex.com, a site where consumers and others answer questions about specific “green” marketing campaigns and arrive at a score for the work. … Deborah Morrison, professor of advertising at the University of Oregon, who is assisting EnviroMedia on its project, said that more oversight would only aid green marketing.
Consumers put ads to greenwashing test (Reuters): Green ads from Chevrolet, Ozarka and Toyota Prius are among the first to be scrutinized by consumers on a new Web site launched today by EnviroMedia Social Marketing, in partnership with the advertising faculty of the University of Oregon School of Journalism and Communication (SOJC). This online forum allows consumers to judge for themselves the green claims made by major advertisers. The Web site -- www.GreenwashingIndex.com -- debuts from the nation's capital one day before the Federal Trade Commission kicks off its first in a series of public workshops addressing environmental marketing claims.
Resource fees to be added to tuition costs by 2011 (Daily Emerald): By 2011, Oregon university students will no longer be caught off-guard by resource fees not included in the cost of tuition. The state Board of Higher Education on Friday approved a plan to eliminate all resource fees in an effort to create more transparency for students. ASUO President and Oregon University System fee committee member Emily McLain encouraged the board to pass the new structure - approximately nine months in the making. The new fee structure is revenue-neutral, so even though the sticker price of tuition will rise, students will pay the same amount. The only difference is the fees will be visible before registration rather than after, allowing students to comprehend the full cost of higher education.
U of O adds key property for arena (Associated Press): A Eugene dentist has helped the University of Oregon clear the way for a new $200 million basketball arena by agreeing to sell his office just east of campus. UO President Dave Frohnmayer announced the deal to the state Board of Higher Education on Friday.Dr. Karl Wagenknecht will also receive a university-owned parcel about a block away from his office. The paved, undeveloped lot was acquired as part of the university's purchase of a former auto dealership.
Opening doors at UO (Register-Guard, editorial): It’s more than a personal loss when a bright young Oregonian decides he or she can’t afford to go to college. It’s a waste of the state’s human resources. The University of Oregon is opening the doors to about 200 freshmen with its new PathwayOregon program, which will pay tuition and fees for low-income students. Those students will benefit handsomely -- but Oregon will share in the gains when talented students are given a chance to develop their potential. The Pathway program, the first of its type in the state, was developed in response to a 2006 report by the Education Trust concluding that some students were being economically excluded from the nation’s leading public universities.
A way cool film (Register-Guard): Meredith Burch admits that when her next-door neighbor first broached the idea of doing a documentary on cold, she didn’t think it had an iceberg’s chance in you-know-where. “I could hardly wait to get out of the room,” she said. “I just couldn’t get my head around it.” Gradually, though, she warmed to the idea, largely because her Eugene neighbor is Russ Donnelly, a world-recognized low-temperature physics professor and researcher at the University of Oregon. Donnelly had become convinced that the story of cold needed telling and was determined to enlist Burch, president of Washington, D.C.-based Meridian Productions, in the project.