UO E-clips, June 11

Showing off the UO during the Olympic Trials (KVAL News 13): In a little more than two weeks, national attention will focus on Hayward Field for the U.S. Olympic Trials. It's also a chance for the University of Oregon to showcase itself. The Eugene campus is gearing up for a most unique opportunity. Upwards of 16,000 people daily will fill the stands at Hayward to see world class athletes. Officials hope many will want to tour the school that's hosting the trials. Sunday's Prefontaine Classic action is a preview of what we're going to see at the Olympic Trials.

University wrestlers, fans hope legal challenge will save team (OPB News): The University of Oregon will not comment on a lawsuit filed Monday by a group of former wrestlers. The lawsuit alleges the University unfairly terminated the school's wrestling program this year. Some wrestlers say their program was cut to make room for two new sports - baseball and competitive cheerleading. Kevin Roberts is a former U of O wrestler and currently an assistant wrestling coach at Oregon State University.

Oregon DA on a roll at U.S. Supreme Court -- The Associated Press appearing on KATU News 2 (If the Oregon attorney general's office were playing baseball, it would be batting 1.000 for its last five trips to the plate at the U.S. Supreme Court. On Monday, the state won its fifth straight case before the high court, a string that began in 2003. …"After five for five, I think you can say it's probably not just luck," said Margaret Paris, dean of the University of Oregon School of Law.

Oregon BEST invests in green research teams (Daily Journal of Commerce): The Oregon Built Environment and Sustainable Technologies Center has announced that it will invest $480,000 in 10 Oregon university faculty teams who are working in the sustainability and renewable energy sectors. The funding was given to encourage the growth of sustainability-related projects in Oregon, leading to new companies, products and jobs within the state. The funding will go to BEST member universities, including the Oregon Institute of Technology, Oregon State University, Portland State University and the University of Oregon. (Five of the researchers are at the UO: Click for details)

Texas duo patrols ads for abuse of eco-claims (Washington Times): With the word "green" representing not only a color, but also what many would describe as a global lifestyle shift, Kevin Tuerff and Valerie Davis have become national experts in helping companies and consumers remain true blue to protecting the Earth. As marketers who have represented everyone from Wal-Mart to Dell, the Austin-based duo have become leaders in setting the standard for policing environmental claims and urging companies who make them to do the right thing. With their online "greenwashing" Web site (www.greenwashingindex.com), they are receiving increasing national attention as the advertising world's green detectives, partnering with academics at the University of Oregon, who help maintain the site, in shining sunlight on marketers and companies who abuse the integrity of consumers with green advertising claims that make them sound hip but amount to fraud. … "They have become thought leaders in this area" of marketing, says Deborah Morrison, a professor of advertising at the University of Oregon, who helps direct the greenwashing index site. "They are able to talk to brands and clients and help them better the world."

Affordable housing benefits everyone (Register-Guard, guest viewpoint): Each month, Eugene’s chapter of the American Institute of Architects invites architects, associates and students to meet and explore the ways that design and community intersect. A recent presentation and discussion on low-income housing drew double the usual number of participants, including several students from the University of Oregon’s School of Architecture and Allied Arts. Thanks to a handful of truly enterprising nonprofit leaders, the quality of affordable housing in Eugene and Springfield is something the whole community can take pride in.