UO E-clips, Oct. 1

Why aren't Americans buying the bailout (Time Magazine): The $700 billion financial bailout package failed because most Americans wanted it to fail. Before the vote, members of Congress were getting calls 100 to 1 against the bill. The question is: why? It's easy to see why bailing out rich bankers doesn't feel super, but why, despite all the efforts of all of the country's leaders to fill them with fear of an economic apocalypse, did Americans not see a failure to act as a serious threat to their livelihoods? ... "The case wasn't made as to why the little guy needs this," says Paul Slovic, author of The Perception of Risk and a psychology professor at the University of Oregon. "The numbers and vague warnings are too abstract."

Planners recommend UO basketball arena approval (Associated Press): The proposed $227 million University of Oregon basketball arena is already getting a green light from city planners, if the school meets a list of conditions. A report issued a week before an October 7 public hearing sets out 18 conditions the city wants the university to meet to win approval. University officials say an initial review of the report indicates no problems on the list. The 40-page report includes conditions such as setting up a special event parking district to help keep basketball fans from clogging neighborhood streets. The 12,500-seat arena is to replace the aging McArthur Court by fall of 2010.

Planners set conditions for UO arena, recommend permit approval (Register-Guard): Eugene planners are recommending that a hearings officer approve the University of Oregon's plans for a $227 million basketball arena by granting the conditional use permit needed to start construction. The planners' report, issued a week ahead of an Oct. 7 public hearing, sets out 18 conditions the city feels the UO must address to win approval. They range from technical code compliance issues to setting up a special event parking district to help keep arena patrons from clogging neighborhood streets. The 40-page report covers a long list of planning issues and is a key step in the university's efforts to finally win approval of the new basketball pavilion, which will replace aging McArthur Court as the home of the Duck men's and women's basketball teams. The UO hopes to open the 12,500-seat arena by fall 2010.

Generation watch out (Ad Week, article by Deborah Morrison, Chambers Distinguished Professor of Advertising): Reality check: 20somethings today are not all about Facebook and a gig at Crispin -- despite what you may be hearing from over-40 creative directors. Today's young talent represents not-able cultural shifts: They're digital, message savvy, global and green. (Listen to the Flobots' "Handlebars" and you'll get the picture.) They mark fundamental changes from previous grads entering the industry. They're more associative, culturally networked, nimble and intuitive. While they're more cynical than cohorts past, they're also more apt to call BS or volunteer for environmental or political causes. They are easy in their gay-or-straight, vegetarian-or-meat, tatted-or-not choices. F-bombs are tossed around like Frisbees. These kids run hard, adapt easily.